Blue Frog Bar siagang Restoran by SIG Design

Blue Frog Bar siagang Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Ruang Interior na Pameran Competition Category.

BessiInterior· 2022

Blue Frog Bar siagang Restoran

by SIG Design

Client: Blue Frog

A' Design Award Bessi Winner in Interior Category

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Verified Award Winner

Verify Award Status for #127951

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Colors

The Design

About Blue Frog Bar siagang Restoran

Blue Frog maelo kanre dipangara sibawa koktail. Desain e ripatuju matudui budaya Amerika moderen. Rilalang onrong mabela siagang mabbasa pole lao mamase-mase situasi sosial maega-ega, makkedai konsumen naissengeng pengalaman makkanja namalompo. Budaya 100 shots nauni namalampai mabbere semangat sibawa tantangan ri pale' tau. Jari dekanaro, bar iyae pusat visual mapasiala semangat ri sapporeng onrong. Bahan maega-ega, bentuk berlapis-lapis sibawa dekorasi seni ripakai pole lao rilalang onrong kualitas matinulu.

The Recognition

About the A' Design Award Bessi

Blue Frog Bar siagang Restoran iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Blue Frog Bar siagang Restoran ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Blue Frog Bar siagang Restoran mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing