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Yangzi River Fungsi Utama: Identitas Visual by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Fungsi Utama: Identitas Visual by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.


BessiGrafis· 2022

Yangzi River Fungsi Utama: Identitas Visual

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #131546

Colors

The Design

About Yangzi River Fungsi Utama: Identitas Visual

Teks Buku: Yangzi River iyanaritu identitas visual iyya ridesain untu' séddi pusat konferensi internasional. Garis-garis iya sisaliweng-ing ripaénré' na bombang-bombang Salo Yangtze iya makkalucca'-e. Kulla' (silver) iyanaritu warna utamana, riala polé ri aluminium anodized, bahang bangunan utama pusat éro. Garis coklat sibawa puté napalengkapi paléttana sibawa napannessai salo iya mengaliri. Susunang iya tassimméturu'é napattambah tension visual sibawa pappéneddingeng awang-awang. Identitas éro ripakéi ri bahang-bahang cetak untu' kaperluang bisnis. Desain énnaé matteru'i tema bombang malluru' polé ri arsitektuk-na gedung éro.

The Recognition

About the A' Design Award Bessi

Yangzi River Fungsi Utama: Identitas Visual iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Yangzi River Fungsi Utama: Identitas Visual ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Yangzi River Fungsi Utama: Identitas Visual mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology
VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research
1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration
Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow
1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

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