Salaka Grafis · 2022
Mamba Chiliast Primary Function: Identitas Merek
by Sxdesign
- A' Design Award Salaka 2022 in Grafis
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Primary Function: Identitas Merek
Mamba Chiliast iyanaritu identitas merek iya ripancajie untu' komunitas basket iya napancajie sining pangngaddi Mamba Mentality. Identitas padéppéi anggota-anggotana lao ri kegiatang basket na mpérékengngi mennang paggangkaenna, akkarajang sibawa apparénta. Logona napaké bentu' hexagram selaku kerangka visualna, iya ripancajie polé ri assiruntu'na huruf M sibawa C. Séddi mata iya ripalénréngngé ri tengnga visualna makkéwérékengngi Mamba. Hexagram-é paéngngerangngi assicoco'ang atteppereng, akkarajang organisasi sibawa énergi. Logo-é weddingngi ricéta', ridampu' iyaré'ga ri-injection molding ri maéga ukkuru.
About the A' Design Award Salaka
Mamba Chiliast Primary Function: Identitas Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Mamba Chiliast Primary Function: Identitas Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Mamba Chiliast Primary Function: Identitas Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
