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Baidu for the Elderly Aplikasi Mobile naébbu Baidu Meux

Baidu for the Elderly Aplikasi Mobile naébbu Baidu Meux iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Teknologi Mobile, Aplikasi, dan Perangkat Lunak.


TambagaMobile· 2022

Baidu for the Elderly Aplikasi Mobile

ᨑᨗ Baidu Meux

ᨀᨒᨗᨕᨙ: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Pammènangngé A' Design Award Tambaga ri Katégori Mobile

20,356

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #133660

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Baidu for the Elderly Aplikasi Mobile

Baidu untuk Tau Matowae iyanaritu séddi aplikasi mobile iya mabbéréngngi isi sibawa jasa untu' pangguna tau matowae. Aplikasi éwié pakéi séddi sistem desain iya ramé-madécéngngé lao ri tau matowaé sibawa huruf-huruf iya lebbi battowaé, tata letak feed iya masséddié, ale' pasengngeng iya ripakalebbié, sibawa basa-basa iya masempoé. Sininnaé isi wedding ribaca yaré'ga ridengkalinga. Video-videoé mattama' teks bawah (subtitle) iya mapaccingngé. Assello ada sibawa gambar mappémmasai pangguna tau matowaé untu' mattulisi'-tulisi' sibawa cara mabbicara yaré'ga alai potoro'. Sintesis assello wedding pakéi assello ana' kaluargaé iya rirékaméngngé untu' baca tessi-tessié sibawa ada. Aplikasi éwié wedding ripajoppa ri sistem Android sibawa iOS.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Baidu for the Elderly Aplikasi Mobile iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Baidu for the Elderly Aplikasi Mobile ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Baidu for the Elderly Aplikasi Mobile mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Ukurang & Kemasang
Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Tag
UX, the Elderly, Age-friendly, AI, Online Service
Téknologi Produksi
Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Tantangeng Désain
The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Panélitiang
We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspirasi
The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Wettu Proyék
The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Alur Opérasi
All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Paténg
patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd,2021
Anggota Tim
Dou Shen,Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Krédit Gambar
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd,2021

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Désain Madécéng Harusu Narima Panghargaang Malampé

A' Design Award iyanaritu anugérah intérnasional sibawa majuri untu désain madécéng. Maégai ri A' Design Award untu matu riparessoi sibawa maolé pangngissengeng, pappoji sibawa publisitas untu karaja-mu. Nominasikang karajammu untu A' Design Award sibawa bersaing untu hadiah A' Design Prize iya temmaka riéloinna.

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