Stories of Communication Desain Identitas Merek by Mengyi Xie

Stories of Communication Desain Identitas Merek by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2022

Stories of Communication Desain Identitas Merek

by Mengyi Xie

Client: School of Communication, East China Normal University

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #136234

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stories of Communication Desain Identitas Merek

Stories of Communication iyanaritu desain identitas visual ripancaji untuk ulang taung seppuloe lima sikolana universitas komunikasi. Logo utamana iyanaritu grafik geometri mappunnai dasara angka 15. Polé ri logo utama, ripakatuwo silessureng 100 sub-logo. Tungke sub-logo mappaitangngi séddi carita, panémmuang, iyaré'ga inisiatif polé ri sejara komunikasi, mappammulang ri oti-oti ritekko iya ripake ri wettu prasejara sibawa akkoro' ri surekabare mammula na dunia maya (world wide web). Riatoro' situru urutang wettu, sub-logo-é ripake ri poster, undangang, pamplet, pappaita ri onrong acara, sibawa cinderamata.

The Recognition

About the A' Design Award Tambaga

Stories of Communication Desain Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Stories of Communication Desain Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Stories of Communication Desain Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie