Atun Produk Pamancasié by Mohamed Selim El Kady

Atun Produk Pamancasié by Mohamed Selim El Kady is a highly esteemed winner of the very prestigious 2022 A' Design Award Tambaga in Desain Produk dan Perlengkapan Pencahayaan Competition Category.

TambagaPencahayaan· 2022

Atun Produk Pamancasié

by Mohamed Selim El Kady

Client: Selim El Kady Design Studio

A' Design Award Tambaga Winner in Pencahayaan Category

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Verified Award Winner

Verify Award Status for #136270

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Atun Produk Pamancasié

Marettengngé makkawawai, tanaé deccéngngé, puang towaé matinro ri pabiraléngngenna. Ri wangngiseng esso, mettuqé mai pabiraléngngeng, sinanggéloé rupa cakkaraé ri esso, mupoléi marettengngé, mupoadai sinnarakkangmu, sibawa duwaé tanaé makkeda maggaué. Hymn Aten Malupeq. Produkké iyanaritu nainspirai mai simboro Firaun balanceng, kakkuasaangeng sibawa reinkarnasi Djed. Djed napatettong ri bengié mappallambaié, marettengngiasé ri taunngngé, naéro tommuwaé makkutanai sinnaraé kabennerangngeng.

The Recognition

About the A' Design Award Tambaga

Atun Produk Pamancasié iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Atun Produk Pamancasié ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Atun Produk Pamancasié mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
Dimensions & Packaging: The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
Tags: Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
Production Technology: I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
Design Challenge: The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
Research: The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
Inspiration: Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
Project Duration: Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
Operation Flow: The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
Image Credits: Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.