Can You See the Music Idéntitas Dinamis by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Salaka in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

SalakaGrafis· 2022

Can You See the Music Idéntitas Dinamis

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Salaka Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Idéntitas Dinamis

Gawi naritiwié ripaseng Franz Liszt Chamber Orchestra iyaréga idéntitas mérek dinamis siparipolang musik, natujuwi maccai-cai rupa visuél orkéstara. Paripolana napatelloriwa basa musik naalétéréng, narekko séuwa mélodia naissengiwi napakanréi rupana maélo lolongngé padandang napatettongeng. Idéntitas mappai essokna séuwa anggota orkéstara matiwié logo déwatana sipaddéwata, massambungenna rilagu répértoar nasukkaingngi. Langngéngiwi, sabab aplikasi dising logo naalétéréng napatiwié, menrekeng penonton naissengiwi madécéng anggota riprosés mabarui idéntitas.

The Recognition

About the A' Design Award Salaka

Can You See the Music Idéntitas Dinamis iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Can You See the Music Idéntitas Dinamis ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Can You See the Music Idéntitas Dinamis iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions