Sxdesign Primary Function: Merek Tanra naébbu Sxdesign

Sxdesign Primary Function: Merek Tanra naébbu Sxdesign iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2022

Sxdesign Primary Function: Merek Tanra

ᨑᨗ Sxdesign

ᨀᨒᨗᨕᨙ: Sxdesign

Pammènangngé A' Design Award Salaka ri Katégori Grafis

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #137585

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Sxdesign Primary Function: Merek Tanra

Sxdesign iyanaritu séddi merek tanra iya ripancajiyé untu' séddi studio desain iya monroé ri Beijing, Tiongkok. Sininna détail-na logo-é maccowériwi perbandingan 1:1,414, iya mpérékengngi tanra-é rupa iya makkuru sibawa tettong madécéng. Onrong-onrong grafis baiccu' ri sining sudu'-é maddapireng tanra kutipan sibawa mpingkiri' rupa persegi panjang-na logo-é. Aturenna-é mébbui tanra-é simetris sibawa mappallebbang kutipan, tanra sibawa tafsiran basa nenniya paikkatta. Naolai motion graphics, logo-é wedding maupe' menre' ri bentuk Tionghoa tradisional aseng studio-é, siyattekengngi tradisi sibawa desain modern.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Sxdesign Primary Function: Merek Tanra iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Sxdesign Primary Function: Merek Tanra ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Sxdesign Primary Function: Merek Tanra iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Ukurang & Kemasang: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tag: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Téknologi Produksi: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Tantangeng Désain: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Panélitiang: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspirasi: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Wettu Proyék: Fr. November 2021 to January 2022, Beijing, China.
Alur Opérasi: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Paténg: Sxdesign
Anggota Tim: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Krédit Gambar: Sxdesign