Amplifying Identity Primary Function: Desain Interior Kantoro' naébbu DB and B Pte Ltd

Amplifying Identity Primary Function: Desain Interior Kantoro' naébbu DB and B Pte Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Ruang Interior na Pameran.

SalakaInterior· 2022

Amplifying Identity Primary Function: Desain Interior Kantoro'

ᨑᨗ DB and B Pte Ltd

ᨀᨒᨗᨕᨙ: DB&B Pte Ltd

Pammènangngé A' Design Award Salaka ri Katégori Interior

16,220

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #137777

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Amplifying Identity Primary Function: Desain Interior Kantoro'

Book Text: Amplifying Identity iyanaritu séddi desain interior kantoro' iya engkaé ri Asia Square ri Singapura. Iyaé onrong majjama makkurru tellu lantai sibawa mattampu' luas maneng 9.300 méter persegi. Limampulo onrong assicollaborangeng sibawa lima kamar assipulungeng maloppo ripattaseng ri sininna lantai untu' mattulung jama-jamang iya lentu' sibawa hibrida. Grafik lingkungan iya ripancaji manetta ripasang ri koridoro' sibawa dinding untu' pappannessai budaya perusahaan, prinsip pappimping sibawa sejarah. Karpet iya riébbué polé ri bahan berkelanjutan, cat iya makurang senyawa organik iya lettu' sibawa lampu iya rizonakang ripaké untu' mattaddagai akkatolongenna ri lingkungan.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Amplifying Identity Primary Function: Desain Interior Kantoro' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Amplifying Identity Primary Function: Desain Interior Kantoro' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Amplifying Identity Primary Function: Desain Interior Kantoro' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Ukurang & Kemasang: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tag: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Téknologi Produksi: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Tantangeng Désain: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Panélitiang: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspirasi: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Wettu Proyék: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Anggota Tim: Ricardo Celis
Victor Wong
Krédit Gambar: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/