Bank of England Idéntitas Visual naébbu Matteo Ruisi and Peter McCabe

Bank of England Idéntitas Visual naébbu Matteo Ruisi and Peter McCabe iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2022

Bank of England Idéntitas Visual

ᨑᨗ Matteo Ruisi and Peter McCabe

ᨀᨒᨗᨕᨙ: Bank of England

Pammènangngé A' Design Award Salaka ri Katégori Grafis

39,547

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #138983

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Bank of England Idéntitas Visual

Maggalung para bank sentral nenniyaga arénreng kasimbangengngé antarai informasi téknisi sibawa makessing, hasil gau staf, komunikasi umum namapasambayangngi, sibawa mallanngeri aturang. Iyae dé' nalettu matinulu marennuang sibawa napatettong ri dinamika namalompo ri lalengngé. Idéntitas barué narilalengiwi siagangngé tau naengngioli, masimbangiwi séuwa aspék komunikasié. Matinulu ménréiwi puliké namalawangeng sibawai pendékatan namalettué narénréngngé, namalellué, namasusungngé, sibawa nakhaé. Prinsip pokok iyanaritu narigaukangngi sibagai arah galung para séuwa aset visual.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Bank of England Idéntitas Visual iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Bank of England Idéntitas Visual ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Bank of England Idéntitas Visual iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Ukurang & Kemasang: Not applicable
Tag: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Téknologi Produksi: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Tantangeng Désain: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Panélitiang: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirasi: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Wettu Proyék: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Alur Opérasi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Anggota Tim: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Krédit Gambar: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.