Transam Carriers Fungsi Utama: Identitas Merek naébbu Maksim Zinchuk

Transam Carriers Fungsi Utama: Identitas Merek naébbu Maksim Zinchuk iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2022

Transam Carriers Fungsi Utama: Identitas Merek

ᨑᨗ Maksim Zinchuk

ᨀᨒᨗᨕᨙ: NUMZ Graphics

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

11,396

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #139409

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Transam Carriers Fungsi Utama: Identitas Merek

Teks Buku: Transam Carriers iyanaritu identitas merek iya ripancajiyangngi untu' pattulung transportasi sibawa logistik ri Toronto, Kanada. Identitas éwié ripabbangung ri seddi Zubr, iyanaritu Bison Eropa, olokolo polé ri Eropa Timur iya mabbotoiyéngngi kékéssingeng sibawa awatangeng. Ulunna olokolo éwié ripasilennekeng ri laleng séddi sika telu (segitiga), na séddi huruf khusus iya mattinéngngé mpéreng gaya iya madécéng sibawa hidupé ri logoéwé. Warna kunéng sibawa lotong iyanaritu duwa warna pokok. Gaya éwié ripakéi ri oto-oto perusahaan, situs web, media sosial, alat tulis kantor, iklan, sibawa barang-barang promosi. Sika telu (segitiga) kunéngngé ri laleng grafisé mpéreng amelléngeng brand éwié riolo industri.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Transam Carriers Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Transam Carriers Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Transam Carriers Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Ukurang & Kemasang: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tag: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Téknologi Produksi: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Tantangeng Désain: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Panélitiang: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirasi: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Wettu Proyék: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Alur Opérasi: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Anggota Tim: Designer: Maksim Zinchuk
Krédit Gambar: Maxim Zinchuk, NUMZ Graphics