Greeninful Fungsi Utama: Brand Identity naébbu Michelle Poon iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2022

Greeninful Fungsi Utama: Brand Identity

ᨑᨗ Michelle Poon

ᨀᨒᨗᨕᨙ: Greenin'ful

Pammènangngé A' Design Award Bessi ri Katégori Grafis

11,407

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #139444

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Greeninful Fungsi Utama: Brand Identity

Teks Buku: Greeninful iyanaritu proje rebranding untuk brand eco friendly iya mattulungnge lifestyle iya sustainable-e. Brand iyae passiturusiwi tau-tau iya mattaroi ateng lao ri lingkungangnge. Logo-na mappaitangngi rupanna komunitas hijau enrengngé mannessai atutui sibawa curiosity. Identitas visual-e pake warna-warna macakka, guru sikko iya matoto, sibawa unsur-unsur iya riyuki-uki iya tette flexible ri pakéna. Gambar-gambara ripilé kuwammengngi nappa keliting siratappa sibawa mafokus ri komunitas. Rebranding iyae pindahengngi brand-e polé ri platform pabbalu-balu mancaji komunitas iya patajangngi kasadarang masyarakaé tentang pallinrungeng lingkungangnge.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Greeninful Fungsi Utama: Brand Identity iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Greeninful Fungsi Utama: Brand Identity ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Greeninful Fungsi Utama: Brand Identity mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Ukurang & Kemasang: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tag: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Téknologi Produksi: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Tantangeng Désain: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Panélitiang: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspirasi: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Wettu Proyék: October 2021 - January 2022
Alur Opérasi: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Anggota Tim: Michelle Kason
Krédit Gambar: Image 1: Michelle Kason (Designer)