Khedr El Attar Fungsi Utama: Identitas Merek by Nour Shourbagy

Khedr El Attar Fungsi Utama: Identitas Merek by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2022

Khedr El Attar Fungsi Utama: Identitas Merek

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award Bessi Winner in Grafis Category

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Colors

The Design

About Khedr El Attar Fungsi Utama: Identitas Merek

Teks Buku: Khedr El Attar iyanaritu identitas merek ripancaji untuk pabbalu barang-barang organik sibawa mentah ripatettongngi ri Kairo ri taung 1945. Proje’ iyae paggabungngi strategi merek sibawa sistem visual iyya mappaita posisi baru merek-e. Identitas iyae tette’i mattahang status Khedr El Attar selaku sumber barang organik sibawa mentah. Sistem visual-e mappasusung bisnis-e ri laleng tellu subkategori pokok: obba organik, kacantikang mentah, sibawa produk kuliner. Desain kemasang sibawa pedoman merek mappakaleppui sistem-e, passiwollingiwi ateko-ateko lama' bisnis-e sibawa penyajiang modérana.

The Recognition

About the A' Design Award Bessi

Khedr El Attar Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Khedr El Attar Fungsi Utama: Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Khedr El Attar Fungsi Utama: Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release