Primary Residence Identitas Merek naébbu Tianzhen Huang

Primary Residence Identitas Merek naébbu Tianzhen Huang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2022

Primary Residence Identitas Merek

ᨑᨗ Tianzhen Huang

ᨀᨒᨗᨕᨙ: Evleen

Pammènangngé A' Design Award Bessi ri Katégori Grafis

11,450

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140254

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Primary Residence Identitas Merek

Primary Residence iyanaritu sistem identitas visual untu' merek multidisiplin. Proje'na iyaé mammula selaku eksplorasi tipografi iya passiangenna gaya gerakan Bauhaus sibawa bentu-bentu arsitektur abstra'. Logona mattette' ri aksara Cina Ju, iya bettuanna onrong nappunnai, sibawa mattiwi tellu garing warna primer, iyanaritu ceddé, malotong, sibawa bilé. Aseng Primary Residence mattujung ri warna-warnaéwé sibawa ri bettuang bola ri wettu isolasi. Identitasiyé ripakéi ri brosur, kartu bisnis, sibawa paké alat tulis iya ripa'cetta' ri karetasé matekstur.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Primary Residence Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Primary Residence Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Primary Residence Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Ukurang & Kemasang: Main:1080px*1080px, the ration is 1:1
Tag: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Téknologi Produksi: Will print on the textured paper that gives the prints the touch feeling.
Tantangeng Désain: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Panélitiang: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspirasi: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Wettu Proyék: Started logo design in July 2021, finished in Feb 2022
Alur Opérasi: A visual design identity that takes the viewer to know this brand and the messages behind it.
Krédit Gambar: Evleen Huang