Joy of Playing Ancajingeng Merek naébbu Squared

Joy of Playing Ancajingeng Merek naébbu Squared iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2022

Joy of Playing Ancajingeng Merek

ᨑᨗ Squared

ᨀᨒᨗᨕᨙ: Balin

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

15,918

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140424

ᨔᨄᨕᨗ ᨆᨀᨘᨀᨘᨕᨙ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Joy of Playing Ancajingeng Merek

Joy of Playing iyanaritu ancajingeng merek napancaji untuk Balin, séddié perusahaan iya mébbué gaukeng-gaukeng ana'-ana'. Ancajingengngé makkuling logo, asseng-assengngé merek, pakkékkasengngé (packaging) sibawa warana-warana enrengngé bentu-bentu gaukengngé sibawa tokoh-tokohna. Basa visual-na minimalis, sibawa bentu-bentu simple, palette warana iya rikurangi, sibawa gambara aquarelle (watercolor). Tungke' tokoh gaukengngé mappunnai aseng sibawa curita, iya mattulung ana'-ana'é untuk mébbu passisumpungeng emosional. Bahang-bahang iya ripiléé mancaji kaju, kaju lapis (plywood), karattasa', kapasa' organik, sibawa cat mabbase wai sibawa tanang-tanang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Joy of Playing Ancajingeng Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Joy of Playing Ancajingeng Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Joy of Playing Ancajingeng Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tag: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Téknologi Produksi: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Tantangeng Désain: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Panélitiang: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspirasi: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Wettu Proyék: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Alur Opérasi: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Anggota Tim: Creative Director - Yana Okoliyska