Enable Change Identitas Merek by Squared

Enable Change Identitas Merek by Squared is a highly esteemed winner of the very prestigious 2022 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2022

Enable Change Identitas Merek

by Squared

Client: Isabelle Laporte

A' Design Award Bessi Winner in Grafis Category

13,331
Verified Award Winner
Verify Award Status for #140542

ᨔᨄᨕᨗ ᨆᨀᨘᨀᨘᨕᨙ View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change Identitas Merek

Enable Change iyanaritu identitas merek iya ripancajiyé untuk séddi tau propésional iya majjamaé ri laleng manajemén paubahang. Identitas énnéngngé pakéi séddi cara minimal, kombinasi jenis huruf iya matedde'é, sibawa séddi warna iya macakka'é. Simbol logoé pasidapii aksara mula I sibawa L sibawa simbol kakekkalengngé, iya mabbatangngé pattemmakengngé. Jenis-jenis hurufé ripilé untuk mappaita paubahangngé, sibawa bentu-bentu iya mallojiyé enrengngé peralihang iya malusséé ri tengngana garisi macawa'é sibawa macawa'é. Skéma warnaé ripakaitti'i sibawa gaya grapisé mallebbang. Rancangang sibawa pengembangannaé matténgngang kira-kira duwa uleng ri taung 2021.

The Recognition

About the A' Design Award Bessi

Enable Change Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Enable Change Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Enable Change Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska