Biblioteche di Roma Identitas Merek naébbu Ragu Communication

Biblioteche di Roma Identitas Merek naébbu Ragu Communication iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Ulaweng ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

UlawengGrafis· 2022

Biblioteche di Roma Identitas Merek

ᨑᨗ Ragu Communication

ᨀᨒᨗᨕᨙ: Sistema Biblioteche di Roma

Pammènangngé A' Design Award Ulaweng ri Katégori Grafis

95,370

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140666

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Biblioteche di Roma Identitas Merek

Biblioteche di Roma iyanaritu identitas merek naébbu untu' jaringan perpustakaan masarakana kota Roma. Identitas éwé mancaji tanrang ulang tahun makaduappulo lima sistem perpustakaanna sibawa maélo mappaita inovasi sibawa accessibilitas. Logo riolo mappaitangngi kitta tattutu makkaléja ri seddéna. Simbol mabaru mappaitangngi kitta tabbukka iya wedding toi ribaca selaku hurupu' mammulang polé ri asenna. Tanrang grafis éwé mapaccing sibawa esensial. Identitas éwé riappaké ri sistem alat tulis, titik sentuh digital, iklan, media saliweng bola sibawa tanrang petunju'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Biblioteche di Roma Identitas Merek iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Biblioteche di Roma Identitas Merek ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Biblioteche di Roma Identitas Merek mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Ukurang & Kemasang: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tag: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Téknologi Produksi: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Tantangeng Désain: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Inspirasi: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Wettu Proyék: The project began in Rome in January 2021 and was delivered to the client in April 2021
Alur Opérasi: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Paténg: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Anggota Tim: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Krédit Gambar: Ragu Communication