XYG Window Identitas Visual by Xinyue Guo is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.
BessiGrafis· 2023
XYG Window Identitas Visual
by Xinyue Guo
Client: XYG Studio
A' Design Award Bessi Winner in Grafis Category
- 10,598
- Verified Award Winner
- Verify Award Status for #140907
The Design
About XYG Window Identitas Visual
XYG Window iyanaritu identitas visual iya ripancajiangngé untuk séddi studio desain. Identitas énnaé napagaddungeng seni sastrawan Tiongkok tradisionnaé sibawa kasederhanang modéré. Aseng pallolangeng studioé ripasarang mancaji goresang-goresang, nainappa ripabbenni pada gaya segel tradisionnaé. Unsur-unsur hiasangngé ripaddésa'i, na bentu'na ripagaddungeng sibawa grid sibawa spiral Fibonacci. Ilhamna poléi ri aksara segel Tiongkok riyolo enrengngé ri lubang tellongeng taman-taman klasi' Suzhou. Ri situs web-é, ruang positif sibawa negatif, iya riyasengngé yin na yang, mancaji tommbolo' navigasi.
The Recognition
About the A' Design Award Bessi
XYG Window Identitas Visual iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. XYG Window Identitas Visual ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, XYG Window Identitas Visual mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fusing elements from ancient literati with modernity, XYG Window is a visual identity that seeks to demonstrate the feasibility to create modern visual communication based on traditional art and cultures. After deconstructing the characters, the strokes were reorganized following the style of traditional seals. The decorative elements were eliminated to embrace modern simplicity and the design was polished with Fibonacci spiral. On the webpage, the yin & yang spaces are leveraged as navigations.
- Dimensions & Packaging
- N/A
- Tags
- Visual identity, Interface interaction, Cultural modernity, Visual communication, Brand identity
- Production Technology
- After deconstructing the studio founder’s name, we reorganized the strokes – by adopting the style of traditional seals – to develop the preliminary design. Then we eliminated the decorative elements to embrace modern simplicity. Finally, the design was polished with grids and the Fibonacci spiral.
True to form, the corresponding logo, tangible products, and the studio's website home page serve as a window through which prospective clients can see XYG Studio's design style. - Design Challenge
- While modern design language dominating the digital interface design world, this project integrated traditional culture and art forms into the game.
The visual identity emerged from a simple, yet unique, geometric form, and is a nod to both classicism and modern simplicity. By deconstructing the Chinese characters into strokes and reconstructing them using seal script font, the design embodies elements of classical aesthetics. At the same time, by simplifying the traditional seal and refining it with grids and the Fibonacci spiral, the end result is unapologetically modern – providing a wealth of possibilities to continue developing the interface and interaction design for XYG Studio's entire website.
For the user interaction portion, we leveraged both the positive and negative space (i.e., yin and yang in Oriental culture) that remained to create the website's navigation buttons.
Paying homage to our shared history, we created this integrated visual identity and interaction project for XYG Studio with strong cultural identity. - Research
- XYG Window is a visual communication design with strong cultural identity.
In modern digital visual & interface design, the diverse styles from different traditional cultures around the world are gradually converging into one universal visual language - modern UI design language. And the visual diversity based on different cultures and histories is gradually fading out of user interface design with the development of the digital age. As designers, we feel obligated to break through this limitation and help improve the visual diversity in modern visual and interaction design.
In response to "technology enriches cultural diversity", this project enriched the visual diversity in digital design and helped our shared cultures to be better inherited. We also expect to see more designs with cultural identity in the future. - Inspiration
- This design was inspired by ancient Chinese literati seal font and the window designs of Suzhou's classical gardens.
Literati is an aesthetic form that integrates poetry, calligraphy, painting, and seal. When perfectly combined, the style reflects China's artistic culture and heritage. Seal, a core element, combines the features of calligraphy, font design, and crafts, just as it contains deep cultural ties and artistic value. Paying homage to our shared history, we worked on this integrated visual identity and interaction project with and for XYG Studio's team. - Project Duration
- The project was initiated in early 2019 in New York and finished 2022, and was recognized as a notable mention in Core77 Design Awards 2022.
- Operation Flow
- With the digital design, when users land on the webpage, they can view the origin story behind the brand's visual identity, see it unfold, and use the navigation buttons formed by the yin and yang spaces as entry portals to explore the website. In this way, visitors can immerse themselves in China's rich cultural heritage – which is at the cornerstone of XYG Studio.
With the tangible design, users can intuitively feel the "Yin" and 'Yang" spaces in the identity by playing with the products. - Team Members
- Xinyue Guo
Shang Jiang
Sizhe Huang
Yueling Lai
Yizhang Li
Lulin Shan - Image Credits
- Xinyue Guo
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