Bessi Interior · 2023
Ecovacs Fungsi Utama: Desain Interior Toko Ritel
by Shenzhen Scene Aesthetic Design Co., Ltd
- A' Design Award Bessi 2023 in Interior
- CLIENT: ECOVACS SI Design
- Estimated Number of Design Views: 9,923
- Verification code FDCCD85C44 · Verify this award
Colors
About Ecovacs Fungsi Utama: Desain Interior Toko Ritel
Teks Buku: Ecovacs iyanaritu desain interior toko ritel iya nirancangnge untu' produk robo' cerdas, iya mangkovering 150 mete persegi. Iyaé tokoé mappaitangngi tema cara atuwong iya lebbi makessingngé molalengngi skenario ri bola-bola iya napasidapungengngé teknologi sibawa atuwong esso-esso. Warna biru gradasi iyanaritu dominang ri ruang tengnga, nasibawang serat kayu iya mapanré sibawa rak pajeng silver kelabu iya mappunna tékstur logam. Bentu bunder iya nala'ki polé ri logo mérek sibawa produk-produk ripakéi selaku basa visual. Séddi rute iya narancangngé pimping para tamu ri lalempi area demonstrasi, pabbalu'-balu', pengalaman, sibawa skenario. Iyaé tokoé timpa'i ri Cina ri taung 2022.
About the A' Design Award Bessi
Ecovacs Fungsi Utama: Desain Interior Toko Ritel iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Ecovacs Fungsi Utama: Desain Interior Toko Ritel ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Ecovacs Fungsi Utama: Desain Interior Toko Ritel mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- This project is an offline retail store for Ecovacs, which themed with a better way of life. Based on the brand mission of Robotics for All, the designers of the project explored the intimate relationship between robots and humans and built this experiential retail space which guides feelings and touring routes of customers in different scenarios and meet their experience and consumption needs.
- Dimensions & Packaging
- 150㎡
- Tags
- New retail model,Immersive experience,Future home scenarios,robots; Humanistic
- Production Technology
- 1. Gradient blue dominates the main visual space. Combined with the warm color wood grain and silver gray, metal-textured display shelves, the main space creates a futurist vibe and narrows the distance between the space, products and customers.
2. The designers use round shapes extracted from the brand logo and products as the visual language to keep the unity and consistency between the main brand elements and space design, and enhance the visual memory of customers. - Design Challenge
- This project represents an exploration of new retail stores for robot products. The design team sets up home scenarios in the futurist looking space and creates elaborate moving paths to simulate the application of the products in real life. In addition, it creates a home atmosphere to guide feelings and touring routes of customers, highlighting the emotional bond between robots and man.
- Research
- As part of Ecovacs strategic planning, the optimization and upgrading of offline stores, including enhancing immersiveness and creating interactive service and purchasing experience for customers, are highly emphasized by ECOVAC. Through careful renovation, the company manages to create a platform for customers to experience its intelligent robot products. Tech fans can now feel the charm of robotics and the benefits it brings for families by experience the products directly.
- Inspiration
- Ecovacs believes that robots are our partners and intimate friends who will bring us a better way of life. The company hopes humans can develop together with robots to achieve extraordinary value. In this connection, the project starts by probing into the relationship between man and robots, and narrows the boundary between technology and mankind by creating futurist home scenarios where life and technology are harmoniously integrated.
- Project Duration
- The project began in January 2022 and was launched in China in June 2022.
- Operation Flow
- Carefully designed moving line in six aspects: browsing, touring, checking, resting, thinking, moving.
Product demonstrations on both sides of the entrance to attract customers;
Product selling area and display area for customers to tour around and browse;
Product experience area to attract customers to stop and watch product demonstrations, allowing them to sit down for deeper communication;
Scenario section shows the scenes of product use in the home, creates demand and facilitates purchases.
