Italian Capital of Culture Logo sibawa Kampanye Peluncuran naébbu Akomi iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2023

Italian Capital of Culture Logo sibawa Kampanye Peluncuran

ᨑᨗ Akomi

ᨀᨒᨗᨕᨙ: Municipalities of Brescia and Bergamo

Pammènangngé A' Design Award Salaka ri Katégori Grafis

30,406

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #143502

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Italian Capital of Culture Logo sibawa Kampanye Peluncuran

Siddi logo ripasirapaiwi duwa kota mabéla-béla (Bergamo sibawa Brescia, ripasisengéng madécéng sibawa Ibu Kota Budaya Italia taung 2023) nariinspirasi budaya pop, naridésain maélo maleppué seuwai wattu. Géométri na sumua ridasari pallentukka elemen-elemen linier sibawa kattona tettong, nariinspirasi bési konstruksi mariolo duwa kota iyaé maéga naissengngé, sibawa tujuang mappalao stereotip kota industri mallabbiriki ketahanan iratoi ri wattu rippertellengngi pandemik Kobit-19 riwawona. Elemen mabéra ikonik iyaé dégaga angka 3 sibawa hurup B riséddiwi wattu, uwai maélo ripakéi arti mabéla-béla sibawa bentu-bentu ri konteks mabéla-béla.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Italian Capital of Culture Logo sibawa Kampanye Peluncuran iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Italian Capital of Culture Logo sibawa Kampanye Peluncuran ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Italian Capital of Culture Logo sibawa Kampanye Peluncuran iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Ukurang & Kemasang: Minimum height of the logo: 10 mm
Tag: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Téknologi Produksi: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Tantangeng Désain: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Panélitiang: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inspirasi: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Wettu Proyék: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Alur Opérasi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.