Scaling Inc Fungsi Utama: Identitas Merek naébbu Yanming Chen

Scaling Inc Fungsi Utama: Identitas Merek naébbu Yanming Chen iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2023

Scaling Inc Fungsi Utama: Identitas Merek

ᨑᨗ Yanming Chen

ᨀᨒᨗᨕᨙ: Scaling Inc

Pammènangngé A' Design Award Bessi ri Katégori Grafis

13,030

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #143781

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Scaling Inc Fungsi Utama: Identitas Merek

Teks Buku: Scaling Inc iyanaritu identitas merek iya nadesain untuk séddi perusahaan média. Logo-é iyanaritu séddi matriks lattice tunggal iya ripancajiwi ri lima bentuk hexagon. Hexagon ri tengngaé mapparessengngi perusahaana enrengngé ripaccinnaiwi ri laleng lattice-é. Hexagon-hexagon iya taggenrungngé mappaéwangngi tanda-é rupa gigi mesin sibawa rupa lebbé. Identitas-éro ripakéi ri paréwa tulisi, poster, wallpaper, sibawa tas untuk kampanye online sibawa offline. Warna-warna iya cakkuriri sibawa pola geometris iya masederhana-é ripilei ri munri wawancara kelompok fokus sibawa survei skala battowa. Desain-éwé mappaitangngi efisiensi, kamampuang massuléwa, sibawa pertumbuang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Scaling Inc Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Scaling Inc Fungsi Utama: Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Scaling Inc Fungsi Utama: Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Ukurang & Kemasang: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Tag: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Téknologi Produksi: Photoshop, Illustration, and Digital Design
Tantangeng Désain: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Panélitiang: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inspirasi: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Wettu Proyék: The project starts on June 1st, 2022, in the United States of America
Alur Opérasi: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Krédit Gambar: Yanming Chen