Mei Tao Wan Fungsi Utama: Identitas Korporat by Chen Zilong

Mei Tao Wan Fungsi Utama: Identitas Korporat by Chen Zilong is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2023

Mei Tao Wan Fungsi Utama: Identitas Korporat

by Chen Zilong

Client: Communication University of Zhejiang

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Fungsi Utama: Identitas Korporat

Teks Buku: Mei Tao Wan iyanaritu identitas korporat iya ripancajiwi untu' taman industri budaya sibawa kreatif ri Foshan, Provinsi Guangdong. Logoéwé mammula polé ri huruf M, iyanaritu huruf paramulang polé ri ada "beauty" (gello'), sibawa polé ri arsitektur bertingkat-tingkat taman iyaéro. Bentu' iya malampé'é paéngngerangngi cerobong keramik industri pottery lokal. Bentu' bola makkuwaéro mancaji tanra ruang seni iya tattongengngé sibawa mancaji tudang internasional. Struktur iya sibawa tumpang tindihé makkuwaéro mabbicara passéddiang bakat-bakat. Identitas iyaéro ripake ri kartu bisnis, kantong kaing, sibawa poster, iya ripasitujuiwi nasibawa komputer sibawa ridettesu' untu' ripake.

The Recognition

About the A' Design Award Tambaga

Mei Tao Wan Fungsi Utama: Identitas Korporat iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Mei Tao Wan Fungsi Utama: Identitas Korporat ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Mei Tao Wan Fungsi Utama: Identitas Korporat mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang