Evoluwe Identitas Merek naébbu Jonathan Andrade

Evoluwe Identitas Merek naébbu Jonathan Andrade iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2023

Evoluwe Identitas Merek

ᨑᨗ Jonathan Andrade

ᨀᨒᨗᨕᨙ: Evoluwe

Pammènangngé A' Design Award Salaka ri Katégori Grafis

33,894

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #149212

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Evoluwe Identitas Merek

Evoluwe iyanaritu identitas merek naébbué untu' séddi perusahaan konsultan pelayanan pelanggan. Identitas éwé makkégunai huru' pammulang E sibawa W untu' mappaitangngi évolusi sipulung-pulung sibawa matteru-teru. Simbol'na naébbu polé ri tellu bentu' géometri iya sitanraé tellu tahapang polé ri prosés konsultasi'é. Séddi segi eppa' mappaitangngi wettunna napahang parellunna kliéng'é. Bentu' maduaé mappunnai séddi sunna mabbulu' sibawa tanranna pammulanna pappinra'é. Bentu' matelluéwé mappunnai dua sunna mabbulu' sibawa mappaitangngi évolusi iya purae. Rasio emmas'é iyanaritu panunju' ri laleng pattenrenna, natettongngi asseddingenna identitas éwé ri bahang digital sibawa bahang cetak'é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Evoluwe Identitas Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Evoluwe Identitas Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Evoluwe Identitas Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Ukurang & Kemasang: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Tag: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Téknologi Produksi: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Tantangeng Désain: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Panélitiang: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inspirasi: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Wettu Proyék: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Alur Opérasi: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.