Shan Yi Rancangang Identitas Merek by Wu Fangbo and Liu Beibei

Shan Yi Rancangang Identitas Merek by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2023

Shan Yi Rancangang Identitas Merek

by Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award Tambaga Winner in Grafis Category

15,255

Verified Award Winner

Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Rancangang Identitas Merek

Shan Yi iyanaritu identitas merek iya nirancangngé untu' séddi paruséng téknologi macca iya mattulung ri bidang pertanian. Logoé napaké bentu' paréssé selaku bingka visual untu' mappaita pallinrungeng sibawa katahangeng. Ri lalempi paréssé, huru' S sibawa Y ripasilaong sibawa risisambungeng, mattujué lao ri asengngé merek-é sibawa assisambungengngé technologi macca sibawa pattanengngé. Rilaokeng towi pola bekas rodaé sibawa bulu ase, iya paréngngerangngi lao ri wettu ammuttang ri musim gaggang. Garisi-garisié sisenna alebbirenna, na logoé maccowériwi tetteng emas (golden ratio). Tandaé wedding riceta', ricauk, iyaré'ga nipa injection molding ri maéga ukurang, tarimasa'ding towi napaké selaku lambang oto.

The Recognition

About the A' Design Award Tambaga

Shan Yi Rancangang Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Shan Yi Rancangang Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Shan Yi Rancangang Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu