Lay's x Stranger Things Fungsi Utama: Kemasan Anre naébbu PepsiCo Design and Innovation iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Edisi Terbatas sibawa Kustom.
TambagaEdisi Terbatas· 2023
Lay's x Stranger Things Fungsi Utama: Kemasan Anre
ᨑᨗ PepsiCo Design and Innovation
Pammènangngé A' Design Award Tambaga ri Katégori Edisi Terbatas
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #149733ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Lay's x Stranger Things Fungsi Utama: Kemasan Anre
Teks Buku: Lay's x Stranger Things iyanaritu desain kemasan anre édisi terbatas riébbu untu' produk kripi'ka. Kemasang iyaé pake latara' cakke'ka nasibawang bunde-bunde sipusa'na (concentric circles) makelle' ri padang wija-wijana logo Lay's, ménggantika warna kunig macilla' biasa. Séuwa mahlu' polé ri seri iyaro ripaita mattimpa' rahang, na cakkara-cakkarana sinru pura mangkeng kemasangngé. Logo Stranger Things ripasang tarrutungeng ri awa, situru' tema acara-é. Séuwa lada macilla' malluwa'-luwa siwenna kripi' mappaitang cita rasa Flamin' Hot. Kemasangngé ribalu ri sikodding toko ri Thailand.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga
Lay's x Stranger Things Fungsi Utama: Kemasan Anre iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Lay's x Stranger Things Fungsi Utama: Kemasan Anre ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Lay's x Stranger Things Fungsi Utama: Kemasan Anre mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspirasi
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.
