Odea Aplikasi Keuangan Makkompoq naébbu Odeabank A.S iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Tambaga ri Katégori Kompétisi Desain Teknologi Mobile, Aplikasi, dan Perangkat Lunak.
TambagaMobile· 2023
Odea Aplikasi Keuangan Makkompoq
ᨑᨗ Odeabank A.S
ᨀᨒᨗᨕᨙ: Odea Bank A.S
Pammènangngé A' Design Award Tambaga ri Katégori Mobile
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #150019ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Odea Aplikasi Keuangan Makkompoq
Odea naiyya super-app to magaukengnge sibagai piranti keuangan komprehensif matu pelanggan Odeabank. Ianarekko solusi investasi holistik ri pasareng Turki. Visi perusahaan naiyya makkanja bank "phygital" riyolo Turki. Desain Odea ripajancingkengngi pelanggan mita seddi produq keuangan sibawa saldo, ripaissengkengngi pengguna narekko matoai sibawa magampang riaseng informasi matoai. Odea nalettekengngi pendekatan khusus matu produq keuangan ritulungkengnge pertumbuhan bisnis sibawa ridorong adopsi saluran digital.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga
Odea Aplikasi Keuangan Makkompoq iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Odea Aplikasi Keuangan Makkompoq ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Odea Aplikasi Keuangan Makkompoq mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
- Ukurang & Kemasang
- Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
- Tag
- Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
- Téknologi Produksi
- The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ - Tantangeng Désain
- There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
- Panélitiang
- Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
- Inspirasi
- Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
- Wettu Proyék
- The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
- Alur Opérasi
- The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
- Paténg
- Copyrights belong to Odeabank A.S, 2023
- Anggota Tim
- Odeabank CX Design Team
- Krédit Gambar
- Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023
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