Ecommuni Brochure Rancangan Layanan Pengalaman Pameran by Xi Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Meta, Strategis, sibawa Layanan Competition Category.
BessiLayanan· 2023
Ecommuni Brochure Rancangan Layanan Pengalaman Pameran
by Xi Zhu
A' Design Award Bessi Winner in Layanan Category
- 81,443
- Verified Award Winner
- Verify Award Status for #150074
The Design
About Ecommuni Brochure Rancangan Layanan Pengalaman Pameran
Ecommuni Brochure iyanaritu rancangan layanan iya mappaéwangngi para pengunjung pameran mancaji mae'bbu brosur iya mappogau' assitujuang alena. Pengunjung pilei bareng-bareng iya ripamaéngngi ri wettu pameranna nasibawang cocoki stiker NFC iya ritaroé ri seddéna barang-barangngé. Barang-barang iya ripilé'é ripaddeppungeng ri laleng brosur digital iya wedding ripasenrupai ri laleng aplikasi, tarimakasi paggenrengngi tata letak, label, sibawa ikon-ikon ba'be'na. Sampu'na napijjelli' polé ri laleng tuju' pallao-laoang. Brosuru'é ripaccetta' ri kertasé banna wettu pengunjungngé lisu. Nasibawang iyaro, kasampuluang kertas riéngngeranngi sibawa data iya ripaddeppungengngé mappéwangngi industri pameranna.
The Recognition
About the A' Design Award Bessi
Ecommuni Brochure Rancangan Layanan Pengalaman Pameran iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Ecommuni Brochure Rancangan Layanan Pengalaman Pameran ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Ecommuni Brochure Rancangan Layanan Pengalaman Pameran mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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