Salaka Grafis · 2024
Remaking Art Identitas Merek
by Meng Shenhui
- A' Design Award Salaka 2024 in Grafis
- CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
- Estimated Number of Design Views: 145,031
- Verification code 85E5F5F3A3 · Verify this award
Colors
About Remaking Art Identitas Merek
Remaking Art iyanaritu identitas merek iya riébbué untu' séddi perusahaan komunikasi budaya. Logo-na pasilennerengngi hurupu' pammulanna R sibawa A mancaji tanra simmetris, iya sisumpungngé sibawa garis-garis iya mappaitangngé bayang-bayang ri uwai. Séddi garis mallejja' paréngngerangngi timbangang sibawa ripiara pole ri logo riolo untu' mappaitang adélékeng sibawa alempureng. Sistem visualna makkégunang garis untu' bagéi bahan cétakang, kemasang sibawa paméran ri laleng bola, angkanna tappa iya padaé ripiara ri ukkurang sibawa bahan iya maddupa-rupaé. Désainna mappaitang simmetri, assiwolongpolongeng sibawa abarukeng.
About the A' Design Award Salaka
Remaking Art Identitas Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Remaking Art Identitas Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Remaking Art Identitas Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display. - Dimensions & Packaging
- The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
- Tags
- Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
- Production Technology
- In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Design Challenge
- The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
- Research
- The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
- Inspiration
- The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
- Project Duration
- The project started in January 2022 and was completed in Shenzhen in May 2022
- Operation Flow
- First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
- Image Credits
- Copyright：CM Design
