Bessi Giftware · 2024
AS Women Empowerement Bingkisang Korporasi
- A' Design Award Bessi 2024 in Giftware
- CLIENT: As
- Estimated Number of Design Views: 28,411
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement Bingkisang Korporasi
A|S narekko maelo manré desengngé bingkisang korporasi ritaungngi mangkana pernyataangngé sibawa seruwang tindakangngé, ripasikola'i kebutuhangngé mampasumangekkié makkunrai purani etnis, agama, sibawa status sosialengngé. Tsikoudia Cretan, minumangngé tradisional Yunani, naréisi bottoléng naribentuk simbolisé makkunrai maega-ega, seuani narekko culi tanah liat ripakkatenreng tutuppengngé, style-wingngé ripasikola'i figurine Cycladic purani mappé. Naripapajama temangngé Kebebasang, Perubahang, Kesetaraang, Keadilang, Pendidikang, Piliangngé, sibawa Kekuatangngé. Seuani bottolé naritaroi ri kotakngé napadakkekkeng sibawa representasi grafis seni sibawa poster dindingngé.
About the A' Design Award Bessi
AS Women Empowerement Bingkisang Korporasi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. AS Women Empowerement Bingkisang Korporasi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, AS Women Empowerement Bingkisang Korporasi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
