Autumn Glitter Identitas Visual Festival by Speed International Group Co., Ltd

Autumn Glitter Identitas Visual Festival by Speed International Group Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2024

Autumn Glitter Identitas Visual Festival

by Speed International Group Co., Ltd

Client: Speed International Group Co., Ltd.

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #152368

View at A' Design Award Press Release Award Badge

Colors

The Design

About Autumn Glitter Identitas Visual Festival

Autumn Glitter iyanaritu desain identitas visual iya ripakéngngi untu' festival seni sibawa téknologi ri Taiwan taung 2021. Tema-na napasiéwa cahaya musung gaggang, uwai kolang-kolang, sibawa joge, sipoloi seni téknologi sibawa seni pertunjukang. Warna-warna iya ripakéyangngé bunga'-bunga'na saka'i estetika Taiwan makkokkoé, napakéi warna cella' sibawa sentuhang pink. Font piksel ma-kode-i mabbicara passisilangeng puisi sibawa téknologi. Simbol mabbentu' mata esso mattujui cahaya esso musung gaggang, na sédéng-sédéng uwai mappakatanda kolang-kolang iya tennang. Gambara utama-na maloang 296 mm sibawa mabbékka' 210 mm ri wettu ritedde'.

The Recognition

About the A' Design Award Bessi

Autumn Glitter Identitas Visual Festival iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Autumn Glitter Identitas Visual Festival ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Autumn Glitter Identitas Visual Festival mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a visual design project for the 2021 Taoyuan Art and Technology Art Festival. In previous years, the festival focused on technology art exhibitions. Still, this year's theme is autumn light, pond water, and dance, which features a crossover of technology and performing arts. The team used a color scheme inspired by contemporary Taiwanese aesthetics and combined it with coded pixel fonts to present the theme of the event, which is poetry in the technology exhibition.
Dimensions & Packaging: The main graphic design dimension is width 296mm, and 210mm when unfolded.
Tags: Graphic, Design, Festival, Art, Technology
Production Technology: The chosen design scheme predominantly utilizes the color red and employs a pixelated font, which serves to convey the refinement and elegance of modern technology. The emblem in the shape of a sun symbolizes the radiant brilliance of autumn sunlight, while the depiction of water droplets in the design evokes a sense of tranquility and calmness, reminiscent of a serene pond. Moreover, the incorporation of vibrant pink hues in the design accentuates the gentle and delicate characteristics that are synonymous with the season.
Design Challenge: This design boasts a unique attribute that enables it to disassemble into separate units, rendering it highly versatile in accommodating diverse orientations or objects. Furthermore, there have been pioneering developments in integrating motion into the design, elevating its functionality, and opening up a plethora of potential applications.
Research: The curatorial methodology of Harald Szeemann's "total art" is a captivating and ever-evolving process that adapts to changing times, as explored in the insightful book, Der Hang zum Gesamtkunstwerk. The exhibition brilliantly embraces the essence of "total art" by showcasing an impressive collection of technology crossover performance art and technology art installations. Furthermore, the event's main visual design is thoughtfully crafted to reflect the exhibition's themes, creating a truly immersive experience that beautifully captures the spirit of "total art".
Inspiration: In an effort to promote local humanities and gender equality, the festival organizers have dedicated a special focus to exploring and expanding on the role of women in classic literary works. In doing so, the team has successfully connected the feminine perspective in these texts to the natural beauty of the local pond. This has resulted in an extended discussion on the intricate relationship between humans, nature, and self.
Project Duration: The project was completed in Taipei in 2022.
Operation Flow: This event highlights the mesmerizing and enchanting elements of the fall season's light, the serene pond water, and the graceful art of dance. The team has taken inspiration from these three themes and used them to craft an absolutely breathtaking design that prominently displays radiant patterns of the sun and water droplets. The designer has gone a step further by incorporating brilliantly vivid pink lighting, which adds to the overall dynamic and captivating effect of the display.
Team Members: Speed International Group Co., Ltd.
Image Credits: Speed International Group Co., Ltd., 2023