Salaka Grafis · 2024
Ecohiny Merek
- A' Design Award Salaka 2024 in Grafis
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 104,097
- Verification code EA2C0EE2B2 · Verify this award
Colors
About Ecohiny Merek
Iyanaritu kira-kira masagala keretas jamban natettong maccola sibawa makessing? EcoHiny naiyya 100% bambu organik, tasertifikat FSC sibawa eko-rampe tongeng-tongeng. Simbol merek naiyya buwa peach, warna sibawa pilihan huruf nairappo sifat makessing, alami sibawa lembuk bali produk e. Tujuang naiyya napebbedai merek e riyolopoi merek laingngé ri pasara dengeng paggaukaeng palet warna ulaowang. Warna ejo-ejo mabicco biru mabicco, silaong sibawa peach, mawatang personaliti malucu, naeloe natarima naiwwakeng sikali rasa eko-rampe sibawa berkelanjutang. Pilihan desain enrengnge tauwe mangkaukeng makkedaé akkebekeng sibawa kelompok pelanggang matu sibawa majjeppu hubungeng antara merek sibawa pelanggang.
About the A' Design Award Salaka
Ecohiny Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Ecohiny Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Ecohiny Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- Dimensions & Packaging
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- Tags
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- Design Challenge
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- Research
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- Inspiration
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- Project Duration
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- Operation Flow
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
