Jingting Mountain Scenic Area Brand Identity by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2024

Jingting Mountain Scenic Area Brand Identity

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

A' Design Award Tambaga Winner in Grafis Category

16,138

Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Brand Identity

Jingting Mountain Scenic Area iyanaritu identitas merek iya ripancajiyangngi untu' seddi daerah wisata utama sibawa taman utan nasional ri Provinsi Anhui, Cina. Identitas-éwé mattentu ri laleng pikkiran passuroang budaya naolai lukisang, angka narekko engka tau maélo, pappéneddingngé samanna joppa ri laleng seddi lukisang gulung. Pemandangan bulu, bentu pavilion, ellung matennang, kalo liyaé, sibawa arak puté sibawa téh ijo daéra iyaro riukiri' ri laleng basa gambar-é. Enneng gambar bantuang mattulung tanra pokoé sibawa weddingngi ripakéi ri maéga onrong. Rancangang-éwé sulléi gambar riolo iya masempi'é akkatta'na sibawa siitté sibawa média digital.

The Recognition

About the A' Design Award Tambaga

Jingting Mountain Scenic Area Brand Identity iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Jingting Mountain Scenic Area Brand Identity ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Jingting Mountain Scenic Area Brand Identity mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao