CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2024

CZBank Youth Speech Contest Identitas Visual Acara

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Tambaga Winner in Grafis Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identitas Visual Acara

CZBank Youth Speech Contest iyanaritu identitas visual utama iya ripancajiangngi untuk acara pidato taunang iya naatoro'i CZBank untuk peserta maloloe. Tema lomba iyanaritu mattarima warisang budaya pada-pada urekeng sibawa mancaji'i esso ri boko iya lebbi makessing. Desain iyaé maggabungengngi mikrofon pidato sibawa urekeng ajukajung ri laleng bentu garis tellu dimensi. Bentu-bentu iya sisumpalengngé sibawa bahang-bahang tembusé mappaddisengengngi passalengngeng warisang budaya. Visual iyaé ripakalabbangngi lao ri poster acara, tampa' pidato, sibawa promosi ri saliwenna, nasaba nasitujui media, livestreaming, sibawa pengguna ri onrong acara.

The Recognition

About the A' Design Award Tambaga

CZBank Youth Speech Contest Identitas Visual Acara iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. CZBank Youth Speech Contest Identitas Visual Acara ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. CZBank Youth Speech Contest Identitas Visual Acara mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao