Tambaga Grafis · 2024
Hand over Hand Identitas Merek
by Yiwen Zhang
- A' Design Award Tambaga 2024 in Grafis
- CLIENT: Hand over Hand
- Estimated Number of Design Views: 4,151
- Verification code F8D1EFD782 · Verify this award
Colors
About Hand over Hand Identitas Merek
Hand over Hand iyanaritu identitas merek ripancaji untuk pabbalanjaang jasa pendidikang khusus. Identitas iyaé tettapi pakéi elemeng lima nagambar sibawa kitta polé ri logo riolo untuk pallesureng kasinambungeng sibawa kepribadiang. Analogue, iyanaritu bentuk huruf modéreng iya mappunnaiyé lengko-lengko malemmá sibawa bentuk huruf kontras matanré, méwaie nasa'ding rasa mabbérési sibawa gampang riolangi. Potongang geométri makkedda sibawa massulapa eppa mancaji komposisi iya sipada-padaé iya mappogau'i kasiwiakeng régional sibawa démografi. Sistem iyaé ripakéi ri média sosial, halaman wéb, eBook, pariwara luaré, majalah, kémasang, sibawa kartu bisnis.
About the A' Design Award Tambaga
Hand over Hand Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hand over Hand Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hand over Hand Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
