Sanat Visual Identity Design by Tamer El-Menyawi

Sanat Visual Identity Design by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2024

Sanat Visual Identity Design

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Sanat Visual Identity Design

Sanat iyanaritu identitas visual iya diranncanaé untuk séuwaé perusahaan interior design sibawa dekorasi. Ranncana iyaé mattentu ri minimalisme sibawa abstraksi. Garisi-garisi biasa mébbui huruf S ri laleng cara moderen. Golden ratio mappimping proporsi garisi-garisi iyaé. Séddi warna ripakéi ri maéga tona sibawa laleng identitas. Bentu iya riakurangié dimaksuq untuk mappalettu pasang perusahaané ri laleng cara iya manessaé sibawa langsuq. Identitas iyaé mappaita visi sibawa pendekatang ranncana perusahaané. Proyék iyaé ripuraiwi ri laleng kira-kira duwa minggu ri Februari 2020.

The Recognition

About the A' Design Award Bessi

Sanat Visual Identity Design iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Sanat Visual Identity Design ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Sanat Visual Identity Design mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.