Albamon Z Fungsi Pokokna: Identitas Merek by Jobkorea

Albamon Z Fungsi Pokokna: Identitas Merek by Jobkorea is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2024

Albamon Z Fungsi Pokokna: Identitas Merek

by Jobkorea

Client: Albamon Z

A' Design Award Tambaga Winner in Grafis Category

16,856

Verified Award Winner

Verify Award Status for #156820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Albamon Z Fungsi Pokokna: Identitas Merek

Teksna Kitta: Albamon Z iyanaritu identitas merek untuk platform rekrutmen online ri Korea Selatan untuk jama-jama paruh waktu. Identitas iyaé mallebbiriwi logotype makélong, simbol bendera, mascot, sibawa pallete warna maccenning napimpin ri warna oranye. Logotype makélong iyaé mappaddisengngi kabajikang, kasengngerreng, sibawa katepperang lalang assibalangngé jama-jama macoraé. Simbol bendera iyaé riala ilhamna polé ri bendera balapan oto, sibawa mabbiritta assibalangngé jama-jama macoraé. Mascotta mappaddisengngi assibalangngé birittaé rekrutmen macoraé. Desain iyaé mattujuwangngi Generasi Z. Platform iyaé sibalangngi majikang sibawa tau sappa jama-jama sibawa pappébéccié chat sibawa analisis kacca-kaccaé buatang.

The Recognition

About the A' Design Award Tambaga

Albamon Z Fungsi Pokokna: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Albamon Z Fungsi Pokokna: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Albamon Z Fungsi Pokokna: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Albamon Z, a prominent South Korean online recruitment service, specializes in part-time job listings, offering a user-friendly interface for seamless employer-job seeker connections. Prioritizing swift and efficient job matching, the platform utilizes notification chat and artificial intelligence analysis. The distinctive Z-shaped flag serves as a symbol of the brand's dedication to successful job matching service and empowering Generation Z (born between 1997-2012).
Dimensions & Packaging: Albamon Z targets Generation Z, considering their tech-savvy, socially conscious, and flexible nature. Key technological properties include a user-friendly interface, AI based talent recommendation, visually appealing design, instant messaging for quick communication, personalized contents with customized job recommendations, and location-based job listings for reduced commute time and costs. These aspects align with Generation Z's preferences.
Tags: Albamon Z, Part-time job, Recruitment platform, Generation Z
Production Technology: Albamon Z, an online recruitment platform specializing in part-time jobs, prioritizes software development, server infrastructure, and database management, utilizing programming languages, web development frameworks, and cloud computing services. The platform integrates artificial intelligence and machine learning for efficient job matching and user interactions. Our Generation Z-focused brand identity features a slanted logotype, a symbolic flag, a friendly mascot, and a vibrant color palette.
Design Challenge: Designing elements for our brand essence that resonate with Gen-Z was the project's main challenge. The slanted logotype embodies values in quick job-matching: simplicity, intuitiveness, and accuracy. The flag symbol, inspired by car race flags, signifies swift job securing and victory. The mascot personifies our key feature—swift recruitment news delivery. The color palette, led by the primary color orange, embodies success and joy, aligning seamlessly with Generation Z's preferences.
Research: A user survey identified key challenges for part-time job seekers and recruiters, highlighting difficulties in swiftly hiring candidates meeting criteria and obtaining personalized search results. Albamon Z responds by enhancing employment opportunities, fostering local community development, supporting career growth, and making a positive economic impact. Leveraging AI analysis, the platform offers targeted talent recommendations and personalized services to address these challenges.
Inspiration: Albamon Z emerged to tackle challenges in time-consuming hiring processes for job seekers and recruiters. It provides solutions for efficient and flexible hiring, including quick and targeted hiring, optimized advertising, access to a diverse talent pool, and efficient skill-job matching. In summary, Albamon Z improves the job market's flexibility, efficiency, and accessibility, specifically addressing the very needs of part-time job seekers and businesses with temporary staffing requirements.
Project Duration: This project started in March 2023 in Seoul, finished in November 2023, and was launched in December 2023 in Seoul, South Korea.
Operation Flow: Albamon Z incentivizes job success with branded goods, promoting part-time opportunities. Merchandise, like coffee mugs and tote bags, serves practical use. Branded work apparel (T-shirts, hats, aprons, name tags) enhances employer branding. Training materials and industry guides support workers' skill development. Recognition gifts (certificates, gift cards) express appreciation. Albamon Z's merchandise reinforces its message, championing part-time employment and career growth.
Team Members: Creative Director: Taiyoon Lee
Brand Strategist: Siyeun Hwang, Hyojung Cho
Brand Designer: Hyojung Cho
Video Motion Graphic Designer: Eunjin Choi, Hyojung Cho
Image Credits: JOBKOREA