The National Gallery Fungsi Utama: Identitas Visual by Meng Chu Huang

The National Gallery Fungsi Utama: Identitas Visual by Meng Chu Huang is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2024

The National Gallery Fungsi Utama: Identitas Visual

by Meng Chu Huang

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #160417

View at A' Design Award Press Release Award Badge

Colors

The Design

About The National Gallery Fungsi Utama: Identitas Visual

Teks Buku: The National Gallery iyanaritu identitas visual iya ripancajiwi untuk galleri seni nasional ri London. Identitas iyaé ganti logo iya banya-banya typography sibawa tanra grafik iya lainnaé. Logo baru iyaé wettu ganda L iya ripancajiwi ri wettu pitu. Wettu pitu iyaé mabbicara koleksi lukisang, iya narapii wettu abad 13 lettu abad 19. Logo iyaé tette rieccéngngi ri onrong minimum 0,75 inci. Wordmark iyaé matu ri London untuk pakatajangngi ri onrong assareng online. Tujuang iyaé untuk pakéssingngi galleri iyaé riissengngi ri sininna linoé.

The Recognition

About the A' Design Award Bessi

The National Gallery Fungsi Utama: Identitas Visual iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. The National Gallery Fungsi Utama: Identitas Visual ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, The National Gallery Fungsi Utama: Identitas Visual mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The National Gallery (London) brand redesign is to move beyond the typography-only logo and elevate the institution's visibility and international recognition as a national art gallery. The new logo, a double “L” frame composed of seven lines, represents the collection's paintings spanning the 13th to 19th centuries. The museum's mission is to preserve and enrich this distinct collection, offering a unique view of art history.
Dimensions & Packaging: The minimum size requirement for the logo is 0.75 inches wide or smaller.
Tags: Identity Design, Meng Chu Huang, The National Gallery
Production Technology: I began by researching the history of The National Gallery, identifying key themes and concepts that best represent the institution. Subsequently, I engaged in brainstorming sessions and ideation, continuously refining the logo design to ensure it encapsulated the essence of the institute. My aim was to craft a logo that resonated with the values and identity of The National Gallery.
Design Challenge: Transform a typography-based logo into an iconic logo.
Research: The National Gallery holds significant historical value, housing Western painting collections from the 13th to the 19th centuries. It distinguishes itself from the Tate museum, which focuses on art collections from the 19th century onwards, particularly emphasizing classic aesthetics. While most national galleries highlight initials or architectural features in their logos, The National Gallery's architecture lacks distinctiveness. Hence, I opted to integrate painting elements into the logo, accentuating its unique focus on paintings. The addition of seven lines and framing elements further enhances the logo's representation of The National Gallery. Additionally, we decided to remove "The" and add "London" to improve online visibility, as search results often prioritize galleries from other countries over the London-based institution. We envision the final logo to preserve the classic characteristics of the National Gallery while giving it a more modern direction for global promotion.
Inspiration: The remarkable painting collection housed at The National Gallery inspired my mission to boost its global recognition. Upon noticing that online searches often led users to other National Galleries, I saw an opportunity to rebrand and increase its distinctiveness. Drawing from its extensive painting collection, I sought to infuse this essence into the logo design. My goal was to ensure that the logo immediately resonated with visitors as belonging to The National Gallery.
Project Duration: This project started in Feburary 2023 and finished in May 2023.
Operation Flow: Creating an iconic logo ensures instant recognition, fostering a lasting impression among audiences. With this rebranding logo, our aim is to enhance The National Gallery's global visibility and recognition.
Team Members: Meng Chu Huang
Image Credits: Meng Chu Huang, 2023