Borna Sazegan Fungsi Utama: Identitas Merek by Doraj Design House

Borna Sazegan Fungsi Utama: Identitas Merek by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2025

Borna Sazegan Fungsi Utama: Identitas Merek

by Doraj Design House

Client: Doraj Design House

A' Design Award Tambaga Winner in Grafis Category

12,587

Verified Award Winner

Verify Award Status for #160893

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borna Sazegan Fungsi Utama: Identitas Merek

Teks Buku: Borna Sazegan iyanaritu identitas merek iya ripancajiangngi untu' séddi perusahaan iya mappakkéga bangunang battowa. Identitas énnaé mattulu ri garis-garisé, iya nasukkuri risaléngngi ri garis-garis silélureng bahang bessi iya ripakéiyé ri bangunangngé. Garis-garisiyé mébbu bentu olokolo, naonrong tapa'kitai rincingngé bangunangngé ri lalempanna. Tungke' olokolo natiwii séddi pakkanré: badak mappasitujui pakuasang enrengngé gattang atinna, anyarang mappasitujui alésoreng, jonga mappasitujui gello'na, sibawa singa mappémpo daéng towaéng ri laleng golongengngé. Céra' mapella enrengngé mapaccing ri laleng paletté mappaddisengngi pakuasang sibawa naonrong towa aténna macénning. Gambara-gambarana wedding ripaké muwi wettu séddiwi rinci' yaré'ga ri laleng bentu iya mapunna.

The Recognition

About the A' Design Award Tambaga

Borna Sazegan Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Borna Sazegan Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Borna Sazegan Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Dimensions & Packaging: -
Tags: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Production Technology: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Design Challenge: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Research: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Inspiration: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Project Duration: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Operation Flow: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patents: -
Team Members: Mohammad Roustaei, Amirhossein Paydar
Image Credits: -