Luliang Highland Vegetables Fungsi Pokok: Identitas Merek naébbu Tian Rui Ling Dong

Luliang Highland Vegetables Fungsi Pokok: Identitas Merek naébbu Tian Rui Ling Dong iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2024

Luliang Highland Vegetables Fungsi Pokok: Identitas Merek

ᨑᨗ Tian Rui Ling Dong

ᨀᨒᨗᨕᨙ: Shandong Tianrui Smart Marketing Planning Co., Ltd

Pammènangngé A' Design Award Bessi ri Katégori Grafis

11,770

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #161048

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Luliang Highland Vegetables Fungsi Pokok: Identitas Merek

Teks Buku: Luliang Highland Vegetables iyanaritu identitas merek daerah iya ripancajiangngi untu' daerah pattaneng loka dataran tanré ri Cina. Logo-é ripaentengeng ri yolo gambara' medali ulaweng, tanra iya masse'na untu' mabbicara kualitas sibawa akaminang. Ri tengnga-tengnga visual-é tettong séddi manu'-manu' iya makkatenning loka ri babbana, ripasengeng polé ri kada-kada tau kampong iya makkedaé banna manu'-manu'éro missengngi makkedaé loka-é makessing iyaraga dé'. Tedong, manu'-manu' sibawa loka mancaji unsur grafis iya kaminang panré. Identitas-éwé mappaentengngi ada'na daerah pattaneng iya battowaé, cara pattaneng iya ékologi-é, sibawa suasana alang iya mabbulo sibatangngé ri daéra-éro.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Luliang Highland Vegetables Fungsi Pokok: Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Luliang Highland Vegetables Fungsi Pokok: Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Luliang Highland Vegetables Fungsi Pokok: Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Ukurang & Kemasang: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Tag: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Téknologi Produksi: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Tantangeng Désain: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Panélitiang: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Inspirasi: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Wettu Proyék: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Alur Opérasi: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Anggota Tim: Xun Gao，Yang Li
Krédit Gambar: Xun Gao，Yang Li