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Feixi Grand View Poster by Feixi Digital Culture and Media

Feixi Grand View Poster by Feixi Digital Culture and Media is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.


BessiGrafis· 2024

Feixi Grand View Poster

by Feixi Digital Culture and Media

Client: Feixi Digital Culture and Media

A' Design Award Bessi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Feixi Grand View Poster

Feixi Grand View iyanaritu poster iya ripancaji untuk mappaitangngi pakkembangeng Kabupaten Feixi ri Provinsi Anhui, Cina. Poster iyaé mappaitangngi pakkembangeng ekonomi, warisang budaya, geografi, sibawa katuwong tau ri onrong éro polé ri pira-pira sudut pandang. Photo-photo lokal iya makessing tonganna (high-definition) mancaji unsur visual iya kaminang matikanna, sibawa unsur garisi mattunju mata untuk molai layout iya makitté. Séddi warna sikéma sibawa nuansa gradient nabbahangngi kadalang ri laleng gambar-gambaraé. Tulisan-tulisang iyaé ritata sibawa cara typesetting untuk mémbantu tau mabbaca sibawa manessa. Ukurang poster iyaé 297 sibawa 210 millimeter. Poster iyaé ripaitang ri media online sibawa media ri saliweng bola, ka'bi'ta iklan ri onrong pajjappang bis ri Kabupaten Feixi.

The Recognition

About the A' Design Award Bessi

Feixi Grand View Poster iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Feixi Grand View Poster ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Feixi Grand View Poster mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Feixi Grand View is plotting a grand blueprint, a poster designed to show the advances made by Feixi County in recent years, highlighting its unique history and culture to foster a stronger bond with the community and enhance the local positive identity. The compact layout and an extensive use of line elements enhance the visual impact and flow of the display.
Dimensions & Packaging
297mmX210mm
Tags
Poster, Propaganda, Region, Culture, Economy, Comprehensiveness
Production Technology
An advanced image editing software is used for the layout design to guarantee a distinct visual hierarchy. Local HD images are chosen as the primary visual component, and the text is precisely arranged and typeset using typography software to ensure the clarity and efficiency of information transmission.
Design Challenge
The key challenge in this poster design lies in making a breakthrough in design without compromising the regional characteristics to differentiate itself in a homogeneous competition. The project team unconventionally uses a mono-color scheme with gradient hues to add image depth, a strategy aimed at readily capturing the public attention and leaving a lasting impression.
Research
Feixi County, ranked among the top 100 counties nationwide in respect of overall strength and the standing as the first county-level administrative region in Anhui Province with an annual output value hitting RMB 100 billion, has established itself as an appealing tourist destination and industrial hub. With a focus on NEVs as the pillar industry, Feixi has played a pivotal role in developing a full-scale industry chain closed-loop ecosystem.
Inspiration
Multiple perspectives are required to get the panoramic view of a region, for example, an insightful view of economic progress, cultural legacy, geographical setting, society, and humanities. Hence, the guideline underlying this visual design endeavor is to unveil the recent accomplishments in development of Feixi County and its extensive historical and cultural background from diverse perspectives.
Project Duration
The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and offline platforms, including bus stop ads in Feixi County.
Operation Flow
The final version of poster is placed to online and physical media platforms for public exposures, the key design elements, such as the layout representing the new energy automobile industry, are seamlessly connected to the highlighted title "Feixi", and other design features stand oout in a similar manner, along with additional elements. These components mark a significant milestone in the effective dissemination of information and building branding identity.
Team Members
Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu

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