No Excuse Brosur Sipeppé by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award Bessi in Desain Sosial Competition Category.
BessiSosial· 2025
No Excuse Brosur Sipeppé
Client: ABC Design Communication
A' Design Award Bessi Winner in Sosial Category
Verified Award Winner
Verify Award Status for #164278The Design
About No Excuse Brosur Sipeppé
Desain brosur sipeppé purae narekko alé amponna sibawa inovatif mancaji pabicaraé majancié ripaddissengngengngi pangissengeng sibawa riappa'jancangngé tindakang. Format interaktifna, visual matudangngé, sibawa statistik mabbewaé mataroi riolona maeloya geppuwakanna masalaé purae. Riolo paténnana tau-tau siéwai secara asero asepaddié sibawa mappakadana kalébbiriwé, kubus iae mancajié katalis ripakkada passibawaé, riwénrénna tau-tau siéwai mancajiwi passurong aktif riasenna kasalamakkangnge sibawa panyamang paddangngé makkunraié.
The Recognition
About the A' Design Award Bessi
No Excuse Brosur Sipeppé iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. No Excuse Brosur Sipeppé ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, No Excuse Brosur Sipeppé mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
- Dimensions & Packaging
- Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
- Tags
- noexcuse, women, violence, abcdesign, brochure, awareness, social
- Production Technology
- The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
- Design Challenge
- The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
- Research
- The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
- Inspiration
- The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
- Project Duration
- The project started in July 2024 in Athens and finished in September 2024 in Athens.
- Operation Flow
- The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
- Team Members
- Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis
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