Texture Maker Ripabbaruang Merek naébbu Texture Maker Enterprise Co. Ltd.

Texture Maker Ripabbaruang Merek naébbu Texture Maker Enterprise Co. Ltd. iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2025

Texture Maker Ripabbaruang Merek

ᨑᨗ Texture Maker Enterprise Co. Ltd.

ᨀᨒᨗᨕᨙ: Texture Maker Enterprise Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Grafis

84,066

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #165552

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Texture Maker Ripabbaruang Merek

Texture Maker, napatettong sibagaé ahlié riolo desain tekstur kanrié, mappabbaruié strategi merek sibawa identitasna namaleppékeng pabbarassiénna ri alémpurénge. Ritaruwanngi ri élmu kanrié sibawa keahlian desain, sistemé mabbarue naripakkitangngi misié nampa ripakadé produk marokkong sibawa pelanggang. Malari makkédaaé bulana riessowongeng mappadadding maddawalingé sibawa tim branding lémpué, naripasalawanna kasorongang nampa riaolo tren, namaéwai solusi masselaé, sibawa naparéppai produk naisséngngi pengalamang kuliner maéppa sibawa macajié ri alémpurénge.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Texture Maker Ripabbaruang Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Texture Maker Ripabbaruang Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Texture Maker Ripabbaruang Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tag: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Téknologi Produksi: Adobe Creative Suite, Co-create Workshop
Tantangeng Désain: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Panélitiang: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspirasi: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Wettu Proyék: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Alur Opérasi: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Anggota Tim: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Krédit Gambar: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN