Inside Out Perabotta Ana-ana by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Produk Bayi dan Anak Competition Category.
TambagaProduk Bayi· 2025
Inside Out Perabotta Ana-ana
by Nao Fujimura
Client: Nao Fujimura
A' Design Award Tambaga Winner in Produk Bayi Category
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The Design
About Inside Out Perabotta Ana-ana
Inside Out iyanaritu sisserrek perabotta ana-ana iya weddingngi tapake toi selaku dolli-dolli. Sisserrek e'na napasiewa sekko puti sibawa bangku tellu ajena warna gau ricenning. Sekko e weddingngi ripake selaku ejeng bawang kece'de untu ana-ana yaré'ga selaku onrong tudang, jaji tomatoanna sibawa anana weddingngi sisama tudang. Bangku e weddingngi rimasu'ki ri laleng sekko e polé ri iya eppa bagiang na, pada-pada dolli-dolli puzzle. Dé' gaga pake tettu, na iyanaro mappakawinru' untu' massobbang bawang sibawa mappake pikkiran. Aju ash puti ripake, ricoré' cat oto, na rilessu' sibawa ripatannang temme'na, sibawa sininna sudu'na ripabbulu tepu untu' kasélamatangngi ri wettu ripa'jama.
The Recognition
About the A' Design Award Tambaga
Inside Out Perabotta Ana-ana iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Inside Out Perabotta Ana-ana ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Inside Out Perabotta Ana-ana mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user. - Dimensions & Packaging
- Width 300mm x Depth 300mm x Height 420mm
- Tags
- Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
- Production Technology
- White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
- Design Challenge
- The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
- Research
- We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
- Inspiration
- This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy. - Project Duration
- The project started in June 2024 and ended in September 2024.
- Operation Flow
- This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well. - Image Credits
- [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]
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