Dotline Branding Website Perusahaang naébbu Tomohiro Kaji

Dotline Branding Website Perusahaang naébbu Tomohiro Kaji iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Ulaweng ri Katégori Kompétisi Désain Situs Wéb sibawa Wéb.

UlawengWéb· 2025

Dotline Branding Website Perusahaang

ᨑᨗ Tomohiro Kaji

ᨀᨒᨗᨕᨙ: Dotline Co., Ltd.

Pammènangngé A' Design Award Ulaweng ri Katégori Wéb

127,966

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #168462

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Dotline Branding Website Perusahaang

Platform digital iaré narekeng sistem desain to fleksibel nataneng identitas merek sibawa konten to mabéla-béla rilaleng struktur to mappasikamaseang. Nabangun dénnge pendekatan smartphone riolona, majjajingngi aksesibilitas rilaleka piranti. Tata letak nassurokki skalabilitas bettuwanna mattengngi konsistensi visual. Grafis to maggérak sibawa tipografi kusus malebbié navigasi sibawa engagement, mammulaé antarmuka to maccara, to mappuseng ri pengguna naparelluang layanan kesejahteraang. Format modular iyanarenngi ekspansi sibawa adaptasi ri wettué madécéngngi, nassurokki pembaruan to dinamis narekko konten sibawa lini layanan maéga lao makkunrae.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Dotline Branding Website Perusahaang iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Dotline Branding Website Perusahaang ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Dotline Branding Website Perusahaang mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education.

To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Ukurang & Kemasang: Optimized for Smartphone Devices: Apple iPhone 11 or higher / Google Pixel 7 or higher. PC: Width 1080, Tablet
Tag: Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Téknologi Produksi: Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Tantangeng Désain: The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Panélitiang: This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity.

Research Objective:
To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy.

Research Methods & Data Collection:
We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy.

Participants:
The research involved employees, job seekers, affiliated company staff, and corporate executives.

Results & Insights:
Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires.

Impact:
This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Inspirasi: Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Wettu Proyék: The project started in December 2023 and it was launched on August 2024.
Alur Opérasi: The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.