Heyday Center Identitas Perusahaan by Sha Feng and Jiayi Lu

Heyday Center Identitas Perusahaan by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Bessi in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

BessiGrafis· 2025

Heyday Center Identitas Perusahaan

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Bessi Winner in Grafis Category

10,926

Verified Award Winner

Verify Award Status for #170737

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Identitas Perusahaan

Heyday Center iyanaritu identitas perusahaan iya ripanraki untuk séddi pusat latihang iya nabbéréyangngé jasa ainforman olahraga, rehabilitasi, sibawa bantuang belajar ri luwara wanua. Logo-é ripangbentu selaku bendera iya mattanré, séddi bentu iya mabbiritangngé ri laleng abbélajangeng iya tarusu' sibawa pédécéngeng aléna. Huruf H riyébbu polé ri duwa gambara simetris angka séddi, ritaro ri laleng bentu positif sibawa negatif, untu mappaéwa akkatta lettu ri onro iya matanré. Wéru narekko warna biru ripaké selaku warna pokok untu mappannessa akkalé, propésionalisme, sibawa atenangeng. Identitas-éwé mappannessai cara pangkajiang iya mattujungngé ri data polé ri pusat-éro.

The Recognition

About the A' Design Award Bessi

Heyday Center Identitas Perusahaan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Heyday Center Identitas Perusahaan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Heyday Center Identitas Perusahaan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release