Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial naébbu Taobao Design

Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial naébbu Taobao Design iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Ulaweng ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

UlawengPeriklanan· 2025

Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial

ᨑᨗ Taobao Design

ᨀᨒᨗᨕᨙ: Taobao Design

Pammènangngé A' Design Award Ulaweng ri Katégori Periklanan

159,291

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #171886

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial

Seaside Home For Music Fans iyanaritu proyek pemasaran mabbatu skénario naébbu untuk séuwa festival musik sibawa seni ripégau ri Aranya. Kubus ikonikna iyaro merek ripancaji lampu sorot, risibawangngi warna gradién wiring tasi'é sibawa bentuk gelombang suara. Wilayah paméran offline mabbéré tampilan multisensori sibawa permainan musik naolai instalasi interaktif. Séuwa siaran langsung interaktif napalaloi penonton mabéla mattinjaui wilayahé sibawa mitai pertunjukangngé. Onrongngé riébbu sibawa rangka bessi maringeng, bahan wedding ribarui sibawa cat enrengngé kaing émisi maponco. Lebbi 70.000 penggemar hadéré.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Seaside Home For Music Fans Kampanye Pemasaran Ekspériensial mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Ukurang & Kemasang: This project attracted more than 70,000 fans.
Tag: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Téknologi Produksi: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Tantangeng Désain: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Panélitiang: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspirasi: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Wettu Proyék: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Alur Opérasi: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Anggota Tim: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin