Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 A' Design Award Tambaga in Desain Furnitur Competition Category.

TambagaFurnitur· 2026

Fluf Sofa

by Joao Demele

Client: Karams

A' Design Award Tambaga Winner in Furnitur Category

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Verified Award Winner
Verify Award Status for #173939

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluf Sofa

Fluf iyanaritu sofa ripatatte untu' appésaungeng sibawa arréssoang esso-esso. Iyaé sofaé mappunnai volume maloppo sibawa garis organik. Séddi dasar aju iya sanréngngi watang maléunya' iya risalipuriyé. Dasar-é riébbu sibawa pangolli aju sibawa passambungeng iya matteppa' untu' ateddekeng struktur sibawa awatangeng maitta. Palungeng tudangeng, sanréseng sibawa palungeng limaé riliseki busa mappada-pada rappana untu' pasitinajai passanréseng sibawa alunyakeng. Sanréseng benna iya wedding riatoro' napalaloi rupa-rupa carana ripaké, pada-padanna mabbaca, mappésau iyaré'ga sipulung-pulung. Iyaé sofaé sukkuranna 260 cm sagana, 101 cm laleng-na sibawa 85 cm matanré-na.

The Recognition

About the A' Design Award Tambaga

Fluf Sofa iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Fluf Sofa ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Fluf Sofa mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele