Yuplet Branding Identitas Korporat by Jake Wilkins

Yuplet Branding Identitas Korporat by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2026

Yuplet Branding Identitas Korporat

by Jake Wilkins

Client: Yuplet

A' Design Award Tambaga Winner in Grafis Category

7,360

Verified Award Winner

Verify Award Status for #175650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Identitas Korporat

Yuplet Branding iyanaritu identitas korporat iya riébbué untu' séddi pasa' onrong balu-balu barang jama lima sibawa barang berkelanjutan. Sistem-é mappusat ri motif bulan sabit, iya ripakéé sibawa konsisten ri wordmark khusus-é, ikonografi-é, gamba' illustrasi-é sibawa tata leta'-é. Warna gau' macolla mattanrangi pengalamanna pabbalié, na warna lango sugié pimping-i pabbalu'é, nawéréngngi tungke' kelompok pemaké tanra visual iya manessaé. Bentu' malebbu, kontras iya matanré sibawa tanra mobile-first, iya rialaé pole ri panelitiang sibawa pemaké malolo, mappallebbangngi identitas-é ri sininna titik pertemuang digital sibawa cétakang. Aset digital-é ripassadia ri format vektor.

The Recognition

About the A' Design Award Tambaga

Yuplet Branding Identitas Korporat iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Yuplet Branding Identitas Korporat ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Yuplet Branding Identitas Korporat mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins