Tra Due Identitas Merek naébbu Yi Chun Lin

Tra Due Identitas Merek naébbu Yi Chun Lin iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2026

Tra Due Identitas Merek

ᨑᨗ Yi Chun Lin

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

8,057

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181081

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Tra Due Identitas Merek

Tra Due iyanaritu séddi identitas merek untu' séddi warung anggoro' iya mappésabbi ri tradisi aperitivo Italia. Iyaé identitas ripatettong ri wettu pukul 6 lettu 8 wenni, wettunna sining tamué maddeppungeng ri yolona manré wenni. Séddi pasangeng tanra iya rialai inspirasi pole ri tanra pakkébbu Éropa sibawa sistem hallmark mappésabbi wettu ripasséddié ri laleng wettuéro. Tanra poko'é ritaro ri tengngana duwa bagéyanna asengngé untu' mappaitangngi timbangeng sibawa sisulléng. Tungke' tanra maccowériwi grid modular sibawa perbandingan iya tette', nappa wedding ripaké sibawa manessa ri menu, coaster, label, tanra-tanra, sibawa permukaan emboss.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Tra Due Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Tra Due Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Tra Due Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Ukurang & Kemasang: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Tag: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Téknologi Produksi: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Tantangeng Désain: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Panélitiang: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Inspirasi: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Wettu Proyék: The project was developed between December 2026 and February 2026 in New York.
Alur Opérasi: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Anggota Tim: Designer: Yi Chun Lin
Krédit Gambar: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.