Roofarm Rebranding Primary Function: Identitas Merek naébbu Naoki Eguchi and Taiki Yamada

Roofarm Rebranding Primary Function: Identitas Merek naébbu Naoki Eguchi and Taiki Yamada iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2026

Roofarm Rebranding Primary Function: Identitas Merek

ᨑᨗ Naoki Eguchi and Taiki Yamada

ᨀᨒᨗᨕᨙ: RooFarm Inc.

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

8,431

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181329

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

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ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Roofarm Rebranding Primary Function: Identitas Merek

Book Text: Iyaé proyek iyanaritu séddi usaha rebranding iya sibawaéngngi pallebbarenna bisnisna Roofarm. Iyaé perusahaan tuwoi polé ri pertanian atas bola ri kota na makkokkoé mallebbarengngi alénasoro ri pertanian pedesaan iya battowaé sipada sibawa operasi kotana. Ri tahapan iyaé, visi perusahaan ripaddiona paimeng selaku Membangung Paimeng Pertanian untu Menjaga Persediaan Pangan Linoé. Iyaé visi ripalécé ri séddi identitas iya narisumberi polé ri sirkuit iya mappaissengngi pertanian selaku infrastruktur. Iyaé identitas mappaita duwa bentuk iya sipakkennaé iya jadi simbolna assijancingeng ri elle sistem kota sibawa pedesaan.

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ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Roofarm Rebranding Primary Function: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Roofarm Rebranding Primary Function: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Roofarm Rebranding Primary Function: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Ukurang & Kemasang: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tag: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Téknologi Produksi: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Tantangeng Désain: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Panélitiang: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspirasi: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Wettu Proyék: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Alur Opérasi: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Anggota Tim: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Krédit Gambar: Naoki Eguchi / Taiki Yamada